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Head of Cycling - France

Bruxelles, Belgium

Beautiful Sports is an organisation specialised in creating unique sporting events and developing passionate sports communities, particularly around cycling.

Our mission is to enable amateur athletes to discover or practice a sport like professionals — but with much more enjoyment and passion.

After several years of growth in Belgium with events such as Bonneville Cycling, Beautiful Sports launches its activities in France.

To lead this development, we are looking for a charismatic profile, passionate about sport, capable of uniting people around cycling and becoming the face of Beautiful Sports in France.

👉 This role is not an operational events job.

👉 It is a role of community and market builder.

Location: we are flexible on the city where we will open the office in France.

Mission

Your mission will be to develop and structure Beautiful Sports cycling projects in France, and primarily to implement the Bonneville Cycling (BCF) project there.

He or she will be responsible for brand development, community engagement, and events.

This role combines entrepreneurship, sporting events and community development.

Responsibilities

Develop Bonneville Cycling in France

  • Define and drive the development strategy in France

  • Identify new event opportunities

  • Build the local network (local authorities, partners, clubs)

  • Organisation of a "Mini Tour" of France for amateurs in 2026

  • Organisation of other Tours and a series of cycling events in 2027

Strengthening the community

  • Build a sports community around Bonneville Cycling

  • Develop ambassadors

  • Represent the brand at events

Partnerships and sponsors

  • Develop partnerships with brands and institutions

  • Identify sponsors

  • Build sustainable collaborations

Organisation of sporting events

in collaboration with the operational teams of Beautiful Sports

  • Supervise the organisation of events

  • Coordinate partners and service providers

  • Ensure the quality of the participant experience

Desired profile

  • Deep passion for sport, ideally cycling

  • Experience in sports event management, sports business or outdoor

  • Strong entrepreneurial skills

  • Excellent interpersonal skills and charisma

  • Ability to unite a community

  • Very good network in the French sports ecosystem

Why join Beautiful Sports

  • Participate in the launch of a sports organisation in France

  • Build an ambitious sports community

  • Develop unique events

  • An entrepreneurial role with a lot of autonomy

Team

In year 1 (2026), you will be accompanied by a member of the Beautiful Sports team, who will also join you in France to support the operations and organisation of the events. From the following year, it will be necessary to structure a growing team based on the growth of our events and the identified opportunities.